Thursday, November 5, 2009
Promo Posters - a good idea!
Teaming up with a local artist to render characters and scenes from his book, Island Fiction author Michael Holgate has created not only a promotional tool for print and online circulation, but he intends to print a limited edition for fan gifts. Equipping yourself in this way increases your appeal for media exposure. Sending a snazzy e-card/ post card with your request for an interview and a promise of free posters for call in/ write in fans gives producers and editors something of add on value. Radio listeners may not be able to 'see' the posters, but choose a provocative passage featuring the character or scene and your audience may be enticed not only to call in but to go out and buy your book. Posters may also encourage book store owners to put your book on more prominent display and you may even entice book sellers to let you use their store as a venue for a read aloud/ book signing. Hey, if your posters are as captivating as Michael's they may even let you have their mailing list. Even your search for an artist can turn into an opportunity for an exciting story the media will love. And if you joined the Society of Children's Book Writers and Illustrators you can explore the members listings for artists interested in pro bono opportunities to build up their portfolios. (www.scbwi.org)