Keeping good company online is a great way to maximize your profile and marketing potential. Provide more useful content for your readers and you're likely to get more links, more hits and more exposure.
One surefire way to do this is to post a book review or interview with an author in your genre. Select someone whose work you genuinely admire.
On my Meaningful Books blog I've recently had the privilege of highlighting Warren Hason's The Next Place and Deborah Underwood's The Quiet Book. Two of my favorite, "must-have" meaningful books for young children.
While my work may be classified as "Caribbean", I consider that we are each playing on a global stage and it is up to us to confidently claim that role. Promoting books by international authors I admire, I expand my potential audience base - not only for my blog but for my book sales as well.
There's no point I think, in being online if we are not working the primary value of linking and interconnecting with people around the world wide web. There is far more benefit to the technology than just having a home page in cyberspace.
Keeping a Face Book account, joining like-minded communities, and building up your mailing lists and number of online friends for networking purposes, means you can post a link to your latest post and in one click everyone receives your news feed. After that, click to click who knows where it will go from there.
By posting something about a new author, expert or relevant personality, you can renew interest in your topic, theme and genre, directing traffic back to your blog - a great reminder about your own book(s) every time!
Happy Writing! JJ